Healthinity

Healthinity, a data-driven health and wellness platform, sought to establish itself as a leader in personalized health management. To achieve this, I led the creation of a comprehensive brand identity and strategy that set Healthinity apart in a competitive market. My approach began with extensive research into industry competitors, allowing us to clearly define the unique value Healthinity offers. I then helped develop the digital platform, where members can monitor their health through a personalized dashboard, receive tailored wellness plans, and integrate wearable devices and home test kits.